About the role

You will own paid acquisition across Google, Meta and the app-install networks, with a monthly budget in the low crores and a hard target on cost per activated buyer, not cost per install.

What makes this different

Our shoppers are in tier-2 and tier-3 cities, and the creative that works in Mumbai reliably fails in Gorakhpur. Regional language creative, local payment preferences and price sensitivity all change the maths. You will be running many more experiments than a typical performance role and you will need a real point of view on attribution, because last-click will mislead you here.

You will work with a creative team of three, an in-house analyst and the growth engineering squad who own the landing pages.

What we look for

Three to six years in performance marketing with hands-on platform experience, not just agency oversight. Comfort with SQL or a BI tool is expected — you should be able to answer your own questions about cohort quality without waiting on analytics.

Responsibilities

Own paid acquisition budget and cost per activated buyer
Plan and run creative experiments across regions and languages
Build the reporting that connects spend to downstream retention
Work with growth engineering on landing page conversion
Manage agency and platform relationships

Requirements

3-6 years in performance or growth marketing
Hands-on experience with Google Ads and Meta Ads Manager
Understanding of attribution models and their limits
Comfortable with SQL or a BI tool for self-serve analysis
Experience marketing to non-metro Indian audiences is a plus

Skills

Google AdsMeta AdsSQLAttributionA/B TestingAnalytics

Benefits

Meaningful budget and real autonomy over it
Health cover for family and parents
Hybrid working with three office days
Performance bonus tied to acquisition efficiency

Bharat Commerce Labs

Gurugram1000+ peopleE-commerce

Bharat Commerce Labs operates a marketplace and fulfilment network built for tier-2 and tier-3 cities. We handle catalogue, search, payments, returns and last-mile delivery for roughly eleven million monthly shoppers.

Scale is the interesting part of the job. A homepage change is measured against a hundred thousand sessions within the hour, and a slow query shows up in the conversion dashboard before anyone opens a monitoring tool. Teams run their own experiments and own their own numbers.

Our engineering centre is in Sector 44, Gurugram, with satellite teams in Bengaluru and Kolkata.

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